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Ocean's Thirteen: Breaking a unique aesthetic

Ocean Boys have managed to take a minimalist design style, elegant and powerful that somehow matches the design of many of the posters of the seventies and even earlier in which technologies and high costs of the four colors would not allow such elaborate designs we're used to now.

Unfortunately, a few days ago was released teaser design of the third installment of this saga and has come to break with the previous aesthetic. For those who are not related to the term, the teaser takes its name from tease or "out" and are a piece of advertising, either graphical or audiovisual (a kind of microtrailer) allow planting suggestion on a future release with massive interest and recognized by the wider public by either:

• The prestige of the director and the genres that has positioned
• Be based on a bestseller (or a series, a book, a video game, cartoon , a comic)
• be a sequel or prequel to a successful film
• Be the first part of a campaign with huge investment and allowing use to go incóginta revealing clues about the content

The graphics tend to ignore the teaser block of credits that usually appear in the bottom of the posters but usually include the date or season premiere, the logos of the distributors and producers, as well as the artistic and technical talents that may be relevant.

Both the teaser and the Ocean's Eleven Ocean's Twelve (developed by Indika Entertainment and Press Advertising respectively) were caracerizado a very clean design, two colors, with the number on the floor in red and the silhouettes of the characters in black. All this in an environment illustrated by the release date and the names of ever greater share of stars.

However, for this third installment (developed by BE design) have been used to design more comical and less simple, with a more aggressive visual load on a red background and 13 in the middle centering visual axis. Although it is curious that now, after two deliveries and success that preceded it, is when they are in a marketing managers to show the faces of the actors caracerizados, now that film and its characters are already well positioned in the collective imagination. And not only that, but also break with a style that had worked so well in previous jobs.

Certainly, for those who are curious to know who the Thirteen, the third party to which is added to the group is neither more nor less than Al Pacino.

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Youtube, Sci Fi and viral marketing Eureka

Well the big question aroused by the video of Carlos Blanco has come to an end ... It's all part of an elaborate viral marketing campaign began the new television channels Sci Fi , dedicated to the world of fantasy, imagination and the endless possibilities of universes parallel to ours. Precisely

's channel strategy is to bring science fiction to the world and try to stop seeing it as something alien and impossible, but something that is part of all and what we live every day, even if only our imagination.

Eureka, has been the product of channel character of this campaign. Will be released on December 20 and with this strategy try to get word of mouth of people with these pieces of Youtube these revolve around the figure of the boy-genius Martian Chronicles, Carlos Blanco.

The series, released in the U.S. in July, has had great success with its new concept based on the slogan: A small town, a big secret. And is that Eureka is proposing a village hidden for the rest of mortals, in which the U.S. government brought together the best scientists and researchers to work on military technologies. Coexist in this way Einstein, Edison, the Pasteur and now ... Carlos Blanco, in a place where no stop strange things happen.

precisely the lead character, Jack Carter, is a man who comes to town by mistake but then was hired to investigate the events that can put the world in danger at least once a week. Thus

and the concept that accompanies the series, Sci Fi has endeavored to explain the concept of the series and bring it by a character known for much of the English public. With this and a pinch of comedy invading viral parts, trying to put a dent in public opinion and Internet bloggers.

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Where is Carlos Blanco?

This morning I have received a typical e-mail chain that takes you to the video on Youtube some strange character ... It was titled MESSAGE OF CARLOS WHITE. The truth is that at first I thought meet with the speech of a politician, but I was rather surprised to run into statements that child prodigy who appeared speaking of Egyptology at the late show canceled because of Telecinco Martian Chronicles.

The boy appears much greater, not only by his speech (which for 12 years and were expressed as a scholar-aged), but above all physically ... While you should not have more than 22 years.

on video, Carlos talks about a trip he wants to do to a secret location. All told how to videoblog. As a testament to his parents and fans, but with a final unresolved.

However, if something has been achieved is that we start Youtube suspicious of videos like this.

Did the guy has definitely lost your mind?, Does the guy really have a project in mind?, "Sarda again?, Is all part of an international conspiracy of the Nerds Nerd and their desire to seize power ... world?

See the video and judge for yourselves, because personally I did not know what to think ...

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the Palme d'Or at Cannes as a marketing tool

"For everything to remain necessary that everything changes." This is the most famous quote from the book of Tomasi di Lampedusa : The Leopard (Il Gattopardo 1963, which was later made into a film by Luchino Visconti ) and is virtually the same argument which relates the story of the film winning the Palme d'Or at the Cannes festival last: The Wind That Shakes the Barley (The Wind That Shakes the Barley, 2006) .

The film, directed by Ken Loach is an excellent exercise that shows the complexity of the defense of the ideas through violence and fighting between brothers who are condemned to all nationalisms. Treatment and realism would make it worthy to compete for Oscars, but unfortunately the distance that is its premiere event, makes us wonder if in may stay until then is the head of the selectors of candidates.

Leaving expertise and impartiality with which the history is taken, the campaign to promote the film has focused on to take the Palme d'Or at Cannes that has managed to confirm the argument quality of the work . Thus, both the English and French cartel take pains to make this information almost above the name of the movie and far from highlighting the film's director, who may well also be an element of sale in this case.

French design is less attentive and makes it clear the category of a film for a demanding audience. The English lineup is a bit more static and uses black lines to increase clarity, a very handy item on posters in recent years. What we do is very clear on the type of photographs used, is that the production team never entered his head after the promotional campaign.

This belief of mine is based on all the posters that were used stills from the film stock, which makes it clear that at no time were carried out "resting" for use in carrying out the poster or on the distribution of press materials to illustrate the art of film chips.

Returning to the theme of La Palma de Oro, could not say whether the Cannes film festival irrelevant in the UK (the birthplace of film director), as in the English lineup has been completely forgotten to mention the subject , and the names of Ken Loach or Cillian Murphy (actor who shot to fame thanks to 28 days [28 days later]).

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Google Earth and audiovisual marketing

After more than two months away, I have no more than an apology for all this time I missed to comment some of the campaigns most spectacular of which we have witnessed in the history of cinema.

And this is especially not in relation to media saturation (because heavy investment in the summer period there always are), but the multitude of special actions that have emerged during this time.

One of the most special returns go hand in hand, as expected, Pirates of the Caribbean: Dead Man's Chest (Pirates of the Caribbean: Dead Man's Chest, 2006). With the occasion of the opening, in addition to the already spectacular actions that had been developing for over a year, has tapped a media that has gained notoriety in recent months: Google Earth.

This tool of Big Brother (Google) that actually was developed by Keyhole, Inc. and later purchased by Google in October 2004 and began to take its first steps online in the summer of 2005.

The reality is that this impressive platform went from being the STIO to see the roof of your house to become an indispensable tool to find physically in the world to companies and businesses found in the search.

Now just enter an address and the city so that Google will automatically provide an accurate map of its position in the street, neighborhood, city, country or the globe.

is why Disney has used the platform to create a virtual island in the middle of the Caribbean. This is the first time that you create a fictional location in the tool, which not only provides entertainment for a long time searching, but in it you can find photos, trailers and even samples of the original soundtrack of the film.

Although the idea is very good and original, the reality is that they have somewhat complicated user access. Besides having to have installed the Google Earth software must go to http://www.discoverpirateisland.com/ page and download a software capable of generating the virtual island within another program. In short, if you thought what to look for the Volvo car had also been hidden because of the movie, this is part of the same. So what are limiting the action to true enthusiasts of the series.

Yet, this no longer experimental action and are confident that is the beginning to use Google Earth as a marketing tool for individuals, companies or governments. Fernando

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Superman returned to a CD

One of the ways in which films are being promoted through the media. Film critics certainly have influence on the public to trust them.

But how to convince the press to place a new material movie? For impact content to sell the track and contain versatile to apply various platforms (online newspapers, print, television and radio).

can see in the video for Superman Returns. This is how the Peruvian press received the promotional material for this film.

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Search: Pirates of the Caribbean, an awesome action movies pocket

If the theme of the sailing team from Pirates of the Caribbean, represented a stunning innovation in audiovisual marketing, what about this new action driven by Buena Vista (Disney ) and Volvo. Probably

Pirates of the Caribbean: The chest Dead Man (Pirates of the Caribbean: Dead Man's Chest. 2006) is the most anticipated film this summer and not only in America but also in Spain and much of the world. Despite all this, the marketing team of the film spares no effort in advertising activities and impressive novel.

Nothing less than utiliy Sports Vehicle Volvo XC-90 has been buried somewhere in the world and find it will stay with him. If you listen well, for the first time in the short history of visual marketing, has taken an action of this size and characteristics.

The promotion is to go to any of the Volvo dealers anywhere in the world and ask for a "treasure map" which will contain a code that has access to various puzzles that must be solved to obtain the clues to the car. Http://thehunt.volvocars.net/us/thehunt page. You will be able to find the bases, information and registration to begin the "search" /

No doubt this is not a promotion for the general public, not everyone is able to get the batteries, go to the dealer and have the patience decipher the problems that are arising. But an action like this creates groups of fans who take things very seriously and create public opinion and reputation among the people around them.

addition, the advantage of the time when the film opens, is that it is in summer, giving people the option of using the promo as a getaway to the days of leisure or group formed to try to be friends with the car.

Finally, the people of Buena Vista International, is working really with the release of the film, and we can be almost certain to pick fruit in the box office. And here you have a promotional video for you illustrate a little more than what will this event.

Fernando

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is not pirated versions minute presentations to fit in your pocket, but a new trend in film that uses the cell phone cameras as a tool for the shooting.

The image quality is not comparable to what we have used the great movie industry, but those who use cell phones these rescue given the freedom to record when in fact this an event worthy of being included in the script , which is not only a global idea.

And because the image is not the main thing, and even some views like pixelated, the sound does matter, says Benoît Labourdette for the BBC, film festival organizer pocket in France. "If you watch a movie with a poor image and sound good you will feel you are in with a professional film," he said.

In Peru had not heard before about movies pocket, however I see that in France is quite a boom. (Fernando tell me if where you also have much welcome this moviemiento).

Anyway, back a little on advocacy issues discussed here, after reading about this trend and find little publicity material (posters, videos, photos, etc.) I had the question: How do the filmmakers of this movement to promote their films, and even get to Cannes (as Jean-Charles Fitoussi )? Made

guess luck is primarily used viral marketing, but if someone who knows more about it I would appreciate it clears it.

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Nuovo cinema Paradiso

He had long wanted to talk about the movie poster that I think is the greatest of all time: Cinema Paradiso (Nuovo cinema Paradiso, 1989).

And is that what history can be larger than one that tells how the film will touch your life and that is chipping.

Since the birth of cinema, there has been a generation who has not seen their lives revolutionized by this means. Some more than others, but some, even, we have chosen as a way of life just as Toto in the movie.

Not much to say about marketing when a film has no artistic pretensions or economic ambitions. A work and work alone and by word of mouth, because despite Cinema Paradiso is a story set in a remote village in Sicily, as Giancaldo, the film is totally universal and reaches the heart of anyone who has open.

Cinema Paradiso is the kind of movie that sells itself, because everyone "needs" a film. A story that is able to bring memories despite not having lived in the era in which it operates. A story that excites you, makes you laugh and mourn. All this accompanied by the superb composition of Andrea and Ennio Moriconne, with music that sometimes shudders to the marrow and sometimes even your soul happy.

The graphic image of the film, as in any non-commercial film in the pure sense was changing in each country depending on the business approach, which wanted to give each of the distributors that were made of rights.

Illustrating this article can be seen, first, the sign used in the launch in 1989 in Italy. With appear more popular, which aims to reflect the variety of faces and personalities that fill the cast, from the village priest to the various stages of the life of Toto.

The United States opted for a more connected to the romance and the world of cinema as spectacle. It reminds me a lot of posters in The Majestic (2001). This is intended to reflect the great glories of the cinema and by kissing referred to the love story as the basis for the film.

Finally there is the French poster, which has become the protagonist of the subsequent actions of video release in almost everyone. Its structure and taste is much more elegant, with a tendency to want to get a little closer to home movies and all kinds of audiences. Moreover, in itself, absorbed in greater depth the themes of the film. Uses frames as the long path of the two characters, like life itself, with its pluses and minuses, their ups and downs.

frames allude to the kiss as the central element of the film, feelings as a tool that brings out the film in each of the viewers innermost side, as a personal reading that unites millions of people in same emotions. Finally

only advise you that you have not seen yet this film should do as soon as possible, although not become your favorite, I'm sure they'll want to be part of your personal movie library.

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Apocalypto: Mel Gibson and Superman

This poster that you see on the left and that yesterday was approved May 30 by Icon (producer) and Buena Vista (U.S. distributor) to be made public, is the center graphic communication of the new film directed by Mel Gibson: Apocalypto.

Apocalypto focuses on one of the many theories about the disappearance of the Mayan Empire: The internal decay and fear instigated by their leaders. With

Gibson story put back into the game that has become his best card to play: The publicity (communication actions of a brand or product by news that part of the media agenda.) That is, the director has focused on creating films which by their controversial subject matter and personal statements become the focus of attention and debate in the media and world public opinion.

best here is that Mel Gibson does not do these stories by the mere opportunism, as if they do irresponsibly other filmmakers, but he truly believed in their stories and are willing to defend to the end, whatever that may be politically incorrect. This attitude has led him to start projects that have been able to motivate teams from full development in both its production and distribution, with people Vaan gradually spreading its vision and how a story can really move and change lives.

the case of Gibson's Apocalypto has recently begun to release doses of public debate that is prepared to make the media talk about their new film. A few days ago, in a press conference, said that his movie tries to reflect what is currently happening in the U.S.: "Bush plays on the insecurity of the people to stay in power." That is, the director blames President of inciting fear so that people think will be safe only if he remains in charge. In short, we want to make clear that this type of electoral strategies with which many politicians play now threatens, by sophistry, the real integrity of democracy.

And the director has chosen to resort to history to show what can happen if we try to solve the nations problems through violence, hatred and fear against those who think otherwise. This strategy to make people think clearly different from that at the time tried to Michael Moore, who lost all credibility thanks to his documentary partial and propaganda, in addition to his radical support for the Democrats.

Anyway, once touched these issues, we forgot to talk about this exciting lineup, but for this and there will be some other time, because as has just been approved by their producers, there are still weeks to see him hanged outdoors and shelters.

Source: Internet Movie Poster Awards , Page 12

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innovative marketing on the podium in Monaco

Again, last Sunday, we witnessed the innovation in the field of sports marketing. Yes, I know this is the third article in this line is moving, but that recent developments deserve.

And is that the Monaco Grand Prix has been the scene of the peculiar patronage of the film Superman Returns (2006). The film's production and the closure of the action was carried out by Warner Bros. released this blockbuster in the United States on 30 June and 14 July in Spain.

The truth is that there is even reason to doubt that Warner will go through his head out the tremendous effect of notoriety that came with this advertising.

This is because by a twist of fate, David Coulthard (veteran Scot) won precisely on that day the first podium in the hisoria of Red Bull. All this achieved in large part due to a race full of mechanical incidents in engines, which led to the abandonment of Raikkonen, Trulli and Webber, three pilots are usually almost always beat the Scots.

For all this is that ultimately the most important point to promote the film was on the podium, when Coulthard came out to receive the cup for third place wearing the red cape of a superhero. This addition to being restransmitido by hundreds of communication around the world, led to the special mention of the film by all commentators covering the event.

But the truth is that this funny event also speaks highly of Red Bull, who was involved until the last moment with the action it had undertaken. Besides, I doubt that the layer was typified in the conditions of the contract between Warner and Red Bull.

This is the best example of how a million dollar advertising campaign may have the effect of a billion dollar a little luck and a team that really gets involved with advertising, and so has the Red Bull.

Sources: F1racing.net

By: Fernando

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Pirates of the Caribbean 2 and sports marketing

ever been associated with a movie to a sporting event or used as an advertising platform, but never in history had gone through a deployment as impressive as Disney has done . And it

Buena Vista has partnered with Volvo to create for the first time in history, a sports marketing agreement that involves creating a team around the image and the title of a film.

for the occasion and, linked to sail, have chosen the best card of the distributor for the 2006: "Pirates of the Caribbean: Dead Man's Chest (Pirates of the Caribbean: Dead Man's Chest, 2006) .

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The Da Vinci Code: commercial risk or recklessness?

The strategy Da Vinci Code is based on a strong reinforcement of publicity through special actions (like the train journey London-Cannes) that have generated much public notoriety.

And the truth is that the film itself is pure and simple exploitation of the controversy aroused under which the film's creators practical catalog of sound and immaculate fiction.

But it is clear that if history had been based in Buddhism or any other religion less Western, its ability to generate interest would have been almost nil. This is because it has always been easier to offend the sensibilities of some people and brand them as exaggerated, to create truly creative and original stories. That is, it was thanks to the religion they so "innocently" degrades Dan Brown, God and readers have come to know.

Da Vinci Code has brought out a new record for the number of copies of the launch in Spain. His total is 750 , which is not equivalent to the number of screens, which will be much higher as there are many complex multi-room capable of displaying a single copy in two or more rooms simultaneously or delayed (the so-called interlock). Just so the reader get an idea, a launch of a blockbuster in Spain is often between 450 and 500 copies at most (Mission Impossible 3 came with 529) and each copy, depending on the length of the film, typically costs about $ 1,000 (for films of 90 minutes) although Da Vinci Code could amount to 1,500 euros or more due to its more than two hours duration.

But just so the publicity has played the film for more than a year, this marketing medium can become precisely in its own toxin. This is because today, after the press presentation of the film at the Cannes Film Festival, the critics have described as "crap" and "suckling pig", which has caused more than a laugh and whistle. In short, the work has used the sublime opportunity of commercial cinema today (the Festival) to sink.

is clear that the strategy Sony to launch such an immense and I would call "reckless" is due more to an attempt to exploit the film in its first weekend of release thanks to the fame of the novel and the great campaign that has mounted around that a confident performance and long spaced.

Moreover, according to the latest developments, it seems that word of mouth will eventually end the film's commercial performance. Thus, it is not surprising that for the second weekend in a large percentage of copies out of rooms and box office performance collapse.

anyway, and if I may venture, though the film exceeded to Torrente 3 (more than 7 million euros in its first weekend) it is clear Queno exceed more than 8 million euros in its first weekend. And this is because per capita consumption of cinema in Spain is one of the lowest in Europe and the notoriety of the film can not change this fact. And although achieved 8 million, the yield per copy would be miles away from Torrente, who opened with half of copies (377). And is that the market has taught us that having more screens does not guarantee higher income per se, but it is seen that Sony forecasts are too optimistic or I would rather call it naive.

The box office analysts do not stop learning, is that the yield per copy after a certain number of screens (as the film that is), decreases significantly. Proof of this is the case with Spider-man 2, peícula that until now had the record for number of rooms (603) and only got just over 4 million in its debut. Which caused a low yield of 7 000 euros / copy.

The code opens with nearly 150 screens the arachnid hero and twice Torrente 3, which always involves spending a lot more by the distributor, so the producers of the film or play them the original or will a tremendous blow that is sure to make ginger up to the next.

Sources: El Pais, El Mundo , Nielsen EDI, Sony Pictures

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Pixar Cars at the Grand Prix of Catalunya

After a long time no see special marketing it seems that distributors have been concerned for innovation to generate greater visibility and interesting materials for the publicity. And since those golden years which saw the Batmobile through the streets of major cities around the world, marketing departments are splitting the head to be noticed in increasingly interesting ways. Precisely

Buena Vista (Disney arm dealer and its subsidiaries in much of the world), has worked hard on that with the upcoming release of Pixar studies : Cars (2006). Which opens in the United States on 9 June and 7 July (San Fermin) in Spain.

Since last year, in launching The Incredibles (The Incredibles , 2004), we saw the first images of this film before Short funny sheep jumping ( Boundin ', 2003 ), with that fly happy that eventually impacted on the glass of one of the stars of the film.

For the Formula 1 Grand Prix of Catalunya in Montmelo, Pixar and Disney have associated their brand to the event with the presence of John Lasseter (director of Cars ) and Owen Wilson, actor has been the voice of the protagonist.

The photos, taken on Sunday just before the race (in which Alonso Schumacher won by a wide margin of nearly 20 seconds), highlights the two great figures of Renault and Ferrari have also participated in the dubbing of the film playing themselves.

In this way they have gotten the attention of more than 130,000 attending the event, besides national and international media who have covered the event.

Source: The Walt Disney Company Iberia SL

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Tom Cruise Mission Impossible and New York take

On May 3, Tom Cruise was the star again in a day unprecedented. The protagonist of Mission Impossible 3 (M: I: III, Mission Impossible 3, 2006) . Were commissioned to undertake an odyssey through (pun intended) air, land and sea, to make it clear to the public of New York and around the world, that his film was to be released next Friday (May 3).

The news was the opening theme of many news and entertainment programs. What led him to win a lot of coverage and notoriety, although not free, because an event like this is a great advertising investment (Mr. Cruise fees, licenses, insurance, transport hire and a long list of etc.).

Just to illustrate a bit the size of the event, the chronology of events was as follows:

• 2:30 PM Arrival in helicopter to North Cove and motorcycle output
• 3-5:00 pm Screening of M: I: III
• 5:00 PM trip speedboat
• 5:45 PM Departure sports car to the Apollo
  projection
• 8:00 PM private train
• 8:30 PM screening at the Ziegfeld

Today, a week later, the performance of the great advertising investment has paid off (2 million euros estimated only in Spain).

In the Iberian Peninsula, the film opened on 529 cinema screens, which is the biggest launch so far in 2006. But the film only managed in its first weekend just over 2.8 million euros (4,054 screens in U.S. and 47.7 million USD). Any failure when compared with the recent Ice Age 2 (Ice Age: The Meltdown, 2006), with 80 screens less reached the impressive figure of over 5.3 million euros in its first weekend (in the U.S. 3,963 screens and 68 million USD).

All this makes us come back to ask if the fault lies with the aftermath, why Ice Age triumphs?, If piracy is to blame, why Ice Age has made so much money? In short, personal capacity, rather blame it all on the great crisis of ideas that still attacking the film in all genres. The comedy is vulgar, the more violent action, drama, increasingly individualistic and increasingly improbable adventures.

Sources: www.batchgeocode.com , Nielsen EDI

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The Wild: Disney with its premiere at the 'Wild'

For over a month, we saw look closer and increase media presence of the new animated 3-D Disney Studios: Wild. Only

assembly held in rooms Kinepolis Madrid, cost the distributor The Walt Disney Company Iberia SL (for fixed stands displayed in the lower right bottom of the Buena Vista logo at the beginning of the movie) more than 21,000 euros. Structure that was built for the premiere that he had a "W" 5 meters, a fuel pump surprise, a street with a canopy mounted to take photographs and a culvert that moves constantly.

Never better said, the deployment was "beastly." A pity that its box office results have not been the same (less than 3 billion euros to 2 weeks Release) yet and that the release date coincided with Easter strategically.

But this is due to a glut of similar ideas in current children's films that keep the animal world as the setting. Just take look back, only to find), Finding Nemo (Finding Nemo, 2003) , Shark Tale (Shark Tale, 2004) , Madagascar (2005) , Ice Age 2 (Ice Age: The meltdown) ... Or take a look ahead and run into Hedge (Over the Hedge, 2006), Barnyard (2006), Charlottes Web (2006) , Bee Movie (2007) and others which are no longer happen only the 2006 but in 2007, 2008, etc.

A clear sign that the studio executives do not know how they think, they are often bored with movies like únicamaente raised with stories about weak gags and vulgar jokes. I just hope that these beliefs are true and Cars (2006) by Pixar, which is to break that streak at the box office triumph over even the recent Ice Age 2 .


Source: Journal What!, Buena Vista International Nielsen EDI and IMDB.

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Search engine optimization and promotional support

Today we have contacted our fellow blogger José Luis Mora of Blogcinema.es , who has begun a very interesting campaign. The promotion of the film ' Dark Blue Almost Black' through a search engine optimization strategy.

words, search engines, to carry out the search engine rankings (forgive the redundancy) often evaluate different features of the website, one of them, the number of times that is bound to different sites and are related by the type of information they handle.

Going back a few months ago, and Steven Spielberg and marketing team tried to forge a similar idea for creating the Webmaster Program the film "War of the Worlds (War of the Worlds, 2005) , if you want more information on this strategy can exalt a our article a year ago. In this case, it was not directly attack the heart of the Internet, but to generate visibility between the different sites and film fans.

In the case of ' Dark Blue Almost Black' the objective is to position the film under the term "great movie" , so every time a person anywhere in the world do searches like "big movie "or" movie ", the site of this film is presented in the hierarchies of Google as one of the first terms.

Juan Luis Thus, he resorts to bloggers and webmasters of web pages related to the cinema to try generate greater visibility by adding a great movie link which leads directly to the website of the film.

Source: Blogcinema.es

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Proof: Quite what Forrest Gump Crash and Oscar

"The risk big life is never taking one "... It is you promotional tag line Proof (Proof, 2006), starring Gwyneth Paltrow , Anthony Hopkins, Jake Gyllenhaal and Hope Davis, directed by John Madden (Oscar winner for Shakespeare in Love , 1998).

But the truth is that the creators of the film is not that they have risked a lot to make the graphic design of the film. And basically, its structure, color, style and even illustrations, reminiscent of the unique campaign Forrest Gump (1994) .

A blunder, no certainly use the image of a film so recognizable. To sample just a button on the detail of the park bench, you just keep missing Gwyneth and Jake nurse's uniform carrying a beige suit with Nike to remind the opening scene of the film 90.