This poster that you see on the left and that yesterday was approved May 30 by Icon (producer) and Buena Vista (U.S. distributor) to be made public, is the center graphic communication of the new film directed by Mel Gibson: Apocalypto. Apocalypto focuses on one of the many theories about the disappearance of the Mayan Empire: The internal decay and fear instigated by their leaders. With
Gibson story put back into the game that has become his best card to play: The publicity (communication actions of a brand or product by news that part of the media agenda.) That is, the director has focused on creating films which by their controversial subject matter and personal statements become the focus of attention and debate in the media and world public opinion.
best here is that Mel Gibson does not do these stories by the mere opportunism, as if they do irresponsibly other filmmakers, but he truly believed in their stories and are willing to defend to the end, whatever that may be politically incorrect. This attitude has led him to start projects that have been able to motivate teams from full development in both its production and distribution, with people Vaan gradually spreading its vision and how a story can really move and change lives.
the case of Gibson's Apocalypto has recently begun to release doses of public debate that is prepared to make the media talk about their new film. A few days ago, in a press conference, said that his movie tries to reflect what is currently happening in the U.S.: "Bush plays on the insecurity of the people to stay in power." That is, the director blames President of inciting fear so that people think will be safe only if he remains in charge. In short, we want to make clear that this type of electoral strategies with which many politicians play now threatens, by sophistry, the real integrity of democracy.
And the director has chosen to resort to history to show what can happen if we try to solve the nations problems through violence, hatred and fear against those who think otherwise. This strategy to make people think clearly different from that at the time tried to Michael Moore, who lost all credibility thanks to his documentary partial and propaganda, in addition to his radical support for the Democrats.
Anyway, once touched these issues, we forgot to talk about this exciting lineup, but for this and there will be some other time, because as has just been approved by their producers, there are still weeks to see him hanged outdoors and shelters.
Source: Internet Movie Poster Awards , Page 12
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