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Pirates of the Caribbean 2 and sports marketing 
ever been associated with a movie to a sporting event or used as an advertising platform, but never in history had gone through a deployment as impressive as Disney has done
. And it
Buena Vista has partnered with Volvo
to create for the first time in history, a sports marketing agreement that involves creating a team around the image and the title of a film.
for the occasion and, linked to sail, have chosen the best card of the distributor for the 2006:
"Pirates of the Caribbean: Dead Man's Chest (Pirates of the Caribbean: Dead Man's Chest, 2006) .
precisely this boat competing in the race around the world Volvo Ocean Race
with Movistar
boat that disappeared
race last May 22, by the way, if someone
There are 8 million reward .
Disney has not taken anything in jest participation in the Volvo Grand Prix, so it has funded a sailboat and a team of champions. Even to this day, the Pirates of the Caribbean
is in second place in the race.
Now we can say that
Disney and Buena Vista
spared no resources for the launch of its dish. All this is because without a doubt the film has everything to succeed in worldwide box office as the biggest blockbusters this summer:
- A prequel (
Pirates of the Caribbean: the Black Pearl malidición ) that exceeded all box office forecast in 2003.
- An expert producer success formulas: Jerry Bruckheimer
.
- A very attractive artistic team: repeat
Johnny Depp, Orlando Bloom
and Keira Knightley .
- A list of possible films rather weak competitors for its release date.
In the U.S., the film will be released (the projector) on 7 July (
San Fermin), although in Spain we will have to wait until August 11.
Source: Volvo Ocean Race , Marca.com and Comingsoon.net
ever been associated with a movie to a sporting event or used as an advertising platform, but never in history had gone through a deployment as impressive as Disney has done . And it 
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