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01/01/2007: The end of UIP

For the general public the importance of this news of little importance, but the fact that the end of the rule of United International Pictures (UIP) will impact the film distribution market with a lot of weight.

UIP was the strategic alliance between two of the major Hollywood majors: Universal Pictures and Paramount. DreamWorks, which once distributed with any other distributor (depending on the co-partner to work) also used to UIP as a vehicle for exploitation in the international market, to eventually be incorporated permanently when it was acquired by Paramount (except DreamWorks Animation) in last year 2006.

The decision to break up UIP has been given by a strategic decision of the two majors carry out the distribution of its products separately in the medium term. The agreement reached to finalize the partnership has been to divide territories. That is, now UIP Spain, Austria, Belgium, Germany, Italy, Netherlands, Russia and Switzerland will be renamed Universal Pictures, while the branches in Australia, Brazil, France, Ireland, Mexico, New Zealand and the UK will be operated by Paramount. All this within a period of one year and a half in which these countries also appear Paramount and Universal Pictures, according to the agreement.

UIP has been operating since 1981, founded by Universal, Paramount, MGM and United Artists, to distribute the proceeds of these majors outside the United States, although in 2000, the last two left this strategic alliance.

In short this means that in the cinemas of Spain, and distributed films released after the year 1 January this year and will not in the queue of trailers from the start, that curious animation of the thousands of tiles were the logo of the beginning of this article. But from now we will see the great world with its epic march Universal bombastic.

Sources: Cineytele.com and mundoplus.tv

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It's funny how the same concept, just applied to another title, and accompanied by a printing press and decorations, has been used since the early film posters to generate suspense, regardless of genre film.

coexist in January on the undercard of the English cinema two films that rely on the same concept in spite of belonging to two genera and totally different audience targets.

Night at the Museum (Night at the museum, 2006), based Milan Trenc children's story is one of the films with better commercial performance of the holiday season in the United States. It is a story aimed at children, preteen in a fantasy story and comedy supported by a cast of some of the most recognizable faces of the genre: Ben Stiller, Owen Wilson . In addition, the film resorts to the nostalgia of many older rediscovering classics like Dick Van Dyke ( Mary Poppins, 1964 ) or Mickey Rooney (Dream of a Summer Night, 1935). In the poster for this film we see a somewhat epic that evokes the interior of what may be a pyramid or a temple, although the initial reading is transformed to the irony company Robin Williams and a pair of mummies that look between the columns, plus a small army of cowboys and Romans faced. The film opens in Spain on 26 January.

very different use was given to the concept of shape in 1981 when it launched the second part of a larger series and known the horror genre: Friday 13. Here, the simple layout of a line like a neon, accompanied by a bloody ax transmits a total feeling of unease. The element of the picture of the girl "style Exorcist" was typical of the signs of the early eighties in their efforts to streamline the use of space with some frames of the movie (a practice that thank God is behind). To all this I personally have arisen following question: Does Jason was left-handed?

Finally, we have in this exercise, the poster for the anticipated film by Mel Gibson: Apocalypto (2006), and what we have already spoken on previous occasions . This great film epic historic proportions and speaks to one of the theories of the end of the Mayan Empire. The position of the indigenous character of the poster is very similar to the Friday 13 ... Knife in hand and looking squarely. Here, however, the figure is accompanied by a pyramid and a column of men who seem to pursue the protagonist with torches inside the eclipse of civilization. Apocalypto opens on 19 January.

are several posters who resort to these issues so that any participation in this forum would be welcome.