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The Wild: Disney with its premiere at the 'Wild'

For over a month, we saw look closer and increase media presence of the new animated 3-D Disney Studios: Wild. Only

assembly held in rooms Kinepolis Madrid, cost the distributor The Walt Disney Company Iberia SL (for fixed stands displayed in the lower right bottom of the Buena Vista logo at the beginning of the movie) more than 21,000 euros. Structure that was built for the premiere that he had a "W" 5 meters, a fuel pump surprise, a street with a canopy mounted to take photographs and a culvert that moves constantly.

Never better said, the deployment was "beastly." A pity that its box office results have not been the same (less than 3 billion euros to 2 weeks Release) yet and that the release date coincided with Easter strategically.

But this is due to a glut of similar ideas in current children's films that keep the animal world as the setting. Just take look back, only to find), Finding Nemo (Finding Nemo, 2003) , Shark Tale (Shark Tale, 2004) , Madagascar (2005) , Ice Age 2 (Ice Age: The meltdown) ... Or take a look ahead and run into Hedge (Over the Hedge, 2006), Barnyard (2006), Charlottes Web (2006) , Bee Movie (2007) and others which are no longer happen only the 2006 but in 2007, 2008, etc.

A clear sign that the studio executives do not know how they think, they are often bored with movies like únicamaente raised with stories about weak gags and vulgar jokes. I just hope that these beliefs are true and Cars (2006) by Pixar, which is to break that streak at the box office triumph over even the recent Ice Age 2 .


Source: Journal What!, Buena Vista International Nielsen EDI and IMDB.

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Search engine optimization and promotional support

Today we have contacted our fellow blogger José Luis Mora of Blogcinema.es , who has begun a very interesting campaign. The promotion of the film ' Dark Blue Almost Black' through a search engine optimization strategy.

words, search engines, to carry out the search engine rankings (forgive the redundancy) often evaluate different features of the website, one of them, the number of times that is bound to different sites and are related by the type of information they handle.

Going back a few months ago, and Steven Spielberg and marketing team tried to forge a similar idea for creating the Webmaster Program the film "War of the Worlds (War of the Worlds, 2005) , if you want more information on this strategy can exalt a our article a year ago. In this case, it was not directly attack the heart of the Internet, but to generate visibility between the different sites and film fans.

In the case of ' Dark Blue Almost Black' the objective is to position the film under the term "great movie" , so every time a person anywhere in the world do searches like "big movie "or" movie ", the site of this film is presented in the hierarchies of Google as one of the first terms.

Juan Luis Thus, he resorts to bloggers and webmasters of web pages related to the cinema to try generate greater visibility by adding a great movie link which leads directly to the website of the film.

Source: Blogcinema.es