After a long time no see special marketing it seems that distributors have been concerned for innovation to generate greater visibility and interesting materials for the publicity. And since those golden years which saw the Batmobile through the streets of major cities around the world, marketing departments are splitting the head to be noticed in increasingly interesting ways. Precisely Buena Vista (Disney arm dealer and its subsidiaries in much of the world), has worked hard on that with the upcoming release of Pixar studies : Cars (2006). Which opens in the United States on 9 June and 7 July (San Fermin) in Spain.
Since last year, in launching The Incredibles (The Incredibles , 2004), we saw the first images of this film before Short funny sheep jumping ( Boundin ', 2003 ), with that fly happy that eventually impacted on the glass of one of the stars of the film.
For the Formula 1 Grand Prix of Catalunya in Montmelo, Pixar and Disney have associated their brand to the event with the presence of John Lasseter (director of Cars ) and Owen Wilson, actor has been the voice of the protagonist.
The photos, taken on Sunday just before the race (in which Alonso Schumacher won by a wide margin of nearly 20 seconds), highlights the two great figures of Renault and Ferrari have also participated in the dubbing of the film playing themselves. In this way they have gotten the attention of more than 130,000 attending the event, besides national and international media who have covered the event.
Source: The Walt Disney Company Iberia SL
For Fernando
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