Again, last Sunday, we witnessed the innovation in the field of sports marketing. Yes, I know this is the third article in this line is moving, but that recent developments deserve.
And is that the Monaco Grand Prix has been the scene of the peculiar patronage of the film Superman Returns (2006). The film's production and the closure of the action was carried out by Warner Bros. released this blockbuster in the United States on 30 June and 14 July in Spain.
The truth is that there is even reason to doubt that Warner will go through his head out the tremendous effect of notoriety that came with this advertising.
This is because by a twist of fate, David Coulthard (veteran Scot) won precisely on that day the first podium in the hisoria of Red Bull. All this achieved in large part due to a race full of mechanical incidents in engines, which led to the abandonment of Raikkonen, Trulli and Webber, three pilots are usually almost always beat the Scots.
For all this is that ultimately the most important point to promote the film was on the podium, when Coulthard came out to receive the cup for third place wearing the red cape of a superhero. This addition to being restransmitido by hundreds of communication around the world, led to the special mention of the film by all commentators covering the event.
But the truth is that this funny event also speaks highly of Red Bull, who was involved until the last moment with the action it had undertaken. Besides, I doubt that the layer was typified in the conditions of the contract between Warner and Red Bull.
This is the best example of how a million dollar advertising campaign may have the effect of a billion dollar a little luck and a team that really gets involved with advertising, and so has the Red Bull.
Sources: F1racing.net
By: Fernando
And is that the Monaco Grand Prix has been the scene of the peculiar patronage of the film Superman Returns (2006). The film's production and the closure of the action was carried out by Warner Bros. released this blockbuster in the United States on 30 June and 14 July in Spain.
The truth is that there is even reason to doubt that Warner will go through his head out the tremendous effect of notoriety that came with this advertising.
This is because by a twist of fate, David Coulthard (veteran Scot) won precisely on that day the first podium in the hisoria of Red Bull. All this achieved in large part due to a race full of mechanical incidents in engines, which led to the abandonment of Raikkonen, Trulli and Webber, three pilots are usually almost always beat the Scots.
For all this is that ultimately the most important point to promote the film was on the podium, when Coulthard came out to receive the cup for third place wearing the red cape of a superhero. This addition to being restransmitido by hundreds of communication around the world, led to the special mention of the film by all commentators covering the event. But the truth is that this funny event also speaks highly of Red Bull, who was involved until the last moment with the action it had undertaken. Besides, I doubt that the layer was typified in the conditions of the contract between Warner and Red Bull.
This is the best example of how a million dollar advertising campaign may have the effect of a billion dollar a little luck and a team that really gets involved with advertising, and so has the Red Bull.
Sources: F1racing.net
By: Fernando
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