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the Palme d'Or at Cannes as a marketing tool

"For everything to remain necessary that everything changes." This is the most famous quote from the book of Tomasi di Lampedusa : The Leopard (Il Gattopardo 1963, which was later made into a film by Luchino Visconti ) and is virtually the same argument which relates the story of the film winning the Palme d'Or at the Cannes festival last: The Wind That Shakes the Barley (The Wind That Shakes the Barley, 2006) .

The film, directed by Ken Loach is an excellent exercise that shows the complexity of the defense of the ideas through violence and fighting between brothers who are condemned to all nationalisms. Treatment and realism would make it worthy to compete for Oscars, but unfortunately the distance that is its premiere event, makes us wonder if in may stay until then is the head of the selectors of candidates.

Leaving expertise and impartiality with which the history is taken, the campaign to promote the film has focused on to take the Palme d'Or at Cannes that has managed to confirm the argument quality of the work . Thus, both the English and French cartel take pains to make this information almost above the name of the movie and far from highlighting the film's director, who may well also be an element of sale in this case.

French design is less attentive and makes it clear the category of a film for a demanding audience. The English lineup is a bit more static and uses black lines to increase clarity, a very handy item on posters in recent years. What we do is very clear on the type of photographs used, is that the production team never entered his head after the promotional campaign.

This belief of mine is based on all the posters that were used stills from the film stock, which makes it clear that at no time were carried out "resting" for use in carrying out the poster or on the distribution of press materials to illustrate the art of film chips.

Returning to the theme of La Palma de Oro, could not say whether the Cannes film festival irrelevant in the UK (the birthplace of film director), as in the English lineup has been completely forgotten to mention the subject , and the names of Ken Loach or Cillian Murphy (actor who shot to fame thanks to 28 days [28 days later]).

Throat Problems 6 Month Old

Google Earth and audiovisual marketing

After more than two months away, I have no more than an apology for all this time I missed to comment some of the campaigns most spectacular of which we have witnessed in the history of cinema.

And this is especially not in relation to media saturation (because heavy investment in the summer period there always are), but the multitude of special actions that have emerged during this time.

One of the most special returns go hand in hand, as expected, Pirates of the Caribbean: Dead Man's Chest (Pirates of the Caribbean: Dead Man's Chest, 2006). With the occasion of the opening, in addition to the already spectacular actions that had been developing for over a year, has tapped a media that has gained notoriety in recent months: Google Earth.

This tool of Big Brother (Google) that actually was developed by Keyhole, Inc. and later purchased by Google in October 2004 and began to take its first steps online in the summer of 2005.

The reality is that this impressive platform went from being the STIO to see the roof of your house to become an indispensable tool to find physically in the world to companies and businesses found in the search.

Now just enter an address and the city so that Google will automatically provide an accurate map of its position in the street, neighborhood, city, country or the globe.

is why Disney has used the platform to create a virtual island in the middle of the Caribbean. This is the first time that you create a fictional location in the tool, which not only provides entertainment for a long time searching, but in it you can find photos, trailers and even samples of the original soundtrack of the film.

Although the idea is very good and original, the reality is that they have somewhat complicated user access. Besides having to have installed the Google Earth software must go to http://www.discoverpirateisland.com/ page and download a software capable of generating the virtual island within another program. In short, if you thought what to look for the Volvo car had also been hidden because of the movie, this is part of the same. So what are limiting the action to true enthusiasts of the series.

Yet, this no longer experimental action and are confident that is the beginning to use Google Earth as a marketing tool for individuals, companies or governments. Fernando