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Search: Pirates of the Caribbean, an awesome action movies pocket

If the theme of the sailing team from Pirates of the Caribbean, represented a stunning innovation in audiovisual marketing, what about this new action driven by Buena Vista (Disney ) and Volvo. Probably

Pirates of the Caribbean: The chest Dead Man (Pirates of the Caribbean: Dead Man's Chest. 2006) is the most anticipated film this summer and not only in America but also in Spain and much of the world. Despite all this, the marketing team of the film spares no effort in advertising activities and impressive novel.

Nothing less than utiliy Sports Vehicle Volvo XC-90 has been buried somewhere in the world and find it will stay with him. If you listen well, for the first time in the short history of visual marketing, has taken an action of this size and characteristics.

The promotion is to go to any of the Volvo dealers anywhere in the world and ask for a "treasure map" which will contain a code that has access to various puzzles that must be solved to obtain the clues to the car. Http://thehunt.volvocars.net/us/thehunt page. You will be able to find the bases, information and registration to begin the "search" /

No doubt this is not a promotion for the general public, not everyone is able to get the batteries, go to the dealer and have the patience decipher the problems that are arising. But an action like this creates groups of fans who take things very seriously and create public opinion and reputation among the people around them.

addition, the advantage of the time when the film opens, is that it is in summer, giving people the option of using the promo as a getaway to the days of leisure or group formed to try to be friends with the car.

Finally, the people of Buena Vista International, is working really with the release of the film, and we can be almost certain to pick fruit in the box office. And here you have a promotional video for you illustrate a little more than what will this event.

Fernando

May From Pokemon`s Boobies

is not pirated versions minute presentations to fit in your pocket, but a new trend in film that uses the cell phone cameras as a tool for the shooting.

The image quality is not comparable to what we have used the great movie industry, but those who use cell phones these rescue given the freedom to record when in fact this an event worthy of being included in the script , which is not only a global idea.

And because the image is not the main thing, and even some views like pixelated, the sound does matter, says Benoît Labourdette for the BBC, film festival organizer pocket in France. "If you watch a movie with a poor image and sound good you will feel you are in with a professional film," he said.

In Peru had not heard before about movies pocket, however I see that in France is quite a boom. (Fernando tell me if where you also have much welcome this moviemiento).

Anyway, back a little on advocacy issues discussed here, after reading about this trend and find little publicity material (posters, videos, photos, etc.) I had the question: How do the filmmakers of this movement to promote their films, and even get to Cannes (as Jean-Charles Fitoussi )? Made

guess luck is primarily used viral marketing, but if someone who knows more about it I would appreciate it clears it.

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Nuovo cinema Paradiso

He had long wanted to talk about the movie poster that I think is the greatest of all time: Cinema Paradiso (Nuovo cinema Paradiso, 1989).

And is that what history can be larger than one that tells how the film will touch your life and that is chipping.

Since the birth of cinema, there has been a generation who has not seen their lives revolutionized by this means. Some more than others, but some, even, we have chosen as a way of life just as Toto in the movie.

Not much to say about marketing when a film has no artistic pretensions or economic ambitions. A work and work alone and by word of mouth, because despite Cinema Paradiso is a story set in a remote village in Sicily, as Giancaldo, the film is totally universal and reaches the heart of anyone who has open.

Cinema Paradiso is the kind of movie that sells itself, because everyone "needs" a film. A story that is able to bring memories despite not having lived in the era in which it operates. A story that excites you, makes you laugh and mourn. All this accompanied by the superb composition of Andrea and Ennio Moriconne, with music that sometimes shudders to the marrow and sometimes even your soul happy.

The graphic image of the film, as in any non-commercial film in the pure sense was changing in each country depending on the business approach, which wanted to give each of the distributors that were made of rights.

Illustrating this article can be seen, first, the sign used in the launch in 1989 in Italy. With appear more popular, which aims to reflect the variety of faces and personalities that fill the cast, from the village priest to the various stages of the life of Toto.

The United States opted for a more connected to the romance and the world of cinema as spectacle. It reminds me a lot of posters in The Majestic (2001). This is intended to reflect the great glories of the cinema and by kissing referred to the love story as the basis for the film.

Finally there is the French poster, which has become the protagonist of the subsequent actions of video release in almost everyone. Its structure and taste is much more elegant, with a tendency to want to get a little closer to home movies and all kinds of audiences. Moreover, in itself, absorbed in greater depth the themes of the film. Uses frames as the long path of the two characters, like life itself, with its pluses and minuses, their ups and downs.

frames allude to the kiss as the central element of the film, feelings as a tool that brings out the film in each of the viewers innermost side, as a personal reading that unites millions of people in same emotions. Finally

only advise you that you have not seen yet this film should do as soon as possible, although not become your favorite, I'm sure they'll want to be part of your personal movie library.