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Apocalypto: Mel Gibson and Superman

This poster that you see on the left and that yesterday was approved May 30 by Icon (producer) and Buena Vista (U.S. distributor) to be made public, is the center graphic communication of the new film directed by Mel Gibson: Apocalypto.

Apocalypto focuses on one of the many theories about the disappearance of the Mayan Empire: The internal decay and fear instigated by their leaders. With

Gibson story put back into the game that has become his best card to play: The publicity (communication actions of a brand or product by news that part of the media agenda.) That is, the director has focused on creating films which by their controversial subject matter and personal statements become the focus of attention and debate in the media and world public opinion.

best here is that Mel Gibson does not do these stories by the mere opportunism, as if they do irresponsibly other filmmakers, but he truly believed in their stories and are willing to defend to the end, whatever that may be politically incorrect. This attitude has led him to start projects that have been able to motivate teams from full development in both its production and distribution, with people Vaan gradually spreading its vision and how a story can really move and change lives.

the case of Gibson's Apocalypto has recently begun to release doses of public debate that is prepared to make the media talk about their new film. A few days ago, in a press conference, said that his movie tries to reflect what is currently happening in the U.S.: "Bush plays on the insecurity of the people to stay in power." That is, the director blames President of inciting fear so that people think will be safe only if he remains in charge. In short, we want to make clear that this type of electoral strategies with which many politicians play now threatens, by sophistry, the real integrity of democracy.

And the director has chosen to resort to history to show what can happen if we try to solve the nations problems through violence, hatred and fear against those who think otherwise. This strategy to make people think clearly different from that at the time tried to Michael Moore, who lost all credibility thanks to his documentary partial and propaganda, in addition to his radical support for the Democrats.

Anyway, once touched these issues, we forgot to talk about this exciting lineup, but for this and there will be some other time, because as has just been approved by their producers, there are still weeks to see him hanged outdoors and shelters.

Source: Internet Movie Poster Awards , Page 12

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innovative marketing on the podium in Monaco

Again, last Sunday, we witnessed the innovation in the field of sports marketing. Yes, I know this is the third article in this line is moving, but that recent developments deserve.

And is that the Monaco Grand Prix has been the scene of the peculiar patronage of the film Superman Returns (2006). The film's production and the closure of the action was carried out by Warner Bros. released this blockbuster in the United States on 30 June and 14 July in Spain.

The truth is that there is even reason to doubt that Warner will go through his head out the tremendous effect of notoriety that came with this advertising.

This is because by a twist of fate, David Coulthard (veteran Scot) won precisely on that day the first podium in the hisoria of Red Bull. All this achieved in large part due to a race full of mechanical incidents in engines, which led to the abandonment of Raikkonen, Trulli and Webber, three pilots are usually almost always beat the Scots.

For all this is that ultimately the most important point to promote the film was on the podium, when Coulthard came out to receive the cup for third place wearing the red cape of a superhero. This addition to being restransmitido by hundreds of communication around the world, led to the special mention of the film by all commentators covering the event.

But the truth is that this funny event also speaks highly of Red Bull, who was involved until the last moment with the action it had undertaken. Besides, I doubt that the layer was typified in the conditions of the contract between Warner and Red Bull.

This is the best example of how a million dollar advertising campaign may have the effect of a billion dollar a little luck and a team that really gets involved with advertising, and so has the Red Bull.

Sources: F1racing.net

By: Fernando

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Pirates of the Caribbean 2 and sports marketing

ever been associated with a movie to a sporting event or used as an advertising platform, but never in history had gone through a deployment as impressive as Disney has done . And it

Buena Vista has partnered with Volvo to create for the first time in history, a sports marketing agreement that involves creating a team around the image and the title of a film.

for the occasion and, linked to sail, have chosen the best card of the distributor for the 2006: "Pirates of the Caribbean: Dead Man's Chest (Pirates of the Caribbean: Dead Man's Chest, 2006) .

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The Da Vinci Code: commercial risk or recklessness?

The strategy Da Vinci Code is based on a strong reinforcement of publicity through special actions (like the train journey London-Cannes) that have generated much public notoriety.

And the truth is that the film itself is pure and simple exploitation of the controversy aroused under which the film's creators practical catalog of sound and immaculate fiction.

But it is clear that if history had been based in Buddhism or any other religion less Western, its ability to generate interest would have been almost nil. This is because it has always been easier to offend the sensibilities of some people and brand them as exaggerated, to create truly creative and original stories. That is, it was thanks to the religion they so "innocently" degrades Dan Brown, God and readers have come to know.

Da Vinci Code has brought out a new record for the number of copies of the launch in Spain. His total is 750 , which is not equivalent to the number of screens, which will be much higher as there are many complex multi-room capable of displaying a single copy in two or more rooms simultaneously or delayed (the so-called interlock). Just so the reader get an idea, a launch of a blockbuster in Spain is often between 450 and 500 copies at most (Mission Impossible 3 came with 529) and each copy, depending on the length of the film, typically costs about $ 1,000 (for films of 90 minutes) although Da Vinci Code could amount to 1,500 euros or more due to its more than two hours duration.

But just so the publicity has played the film for more than a year, this marketing medium can become precisely in its own toxin. This is because today, after the press presentation of the film at the Cannes Film Festival, the critics have described as "crap" and "suckling pig", which has caused more than a laugh and whistle. In short, the work has used the sublime opportunity of commercial cinema today (the Festival) to sink.

is clear that the strategy Sony to launch such an immense and I would call "reckless" is due more to an attempt to exploit the film in its first weekend of release thanks to the fame of the novel and the great campaign that has mounted around that a confident performance and long spaced.

Moreover, according to the latest developments, it seems that word of mouth will eventually end the film's commercial performance. Thus, it is not surprising that for the second weekend in a large percentage of copies out of rooms and box office performance collapse.

anyway, and if I may venture, though the film exceeded to Torrente 3 (more than 7 million euros in its first weekend) it is clear Queno exceed more than 8 million euros in its first weekend. And this is because per capita consumption of cinema in Spain is one of the lowest in Europe and the notoriety of the film can not change this fact. And although achieved 8 million, the yield per copy would be miles away from Torrente, who opened with half of copies (377). And is that the market has taught us that having more screens does not guarantee higher income per se, but it is seen that Sony forecasts are too optimistic or I would rather call it naive.

The box office analysts do not stop learning, is that the yield per copy after a certain number of screens (as the film that is), decreases significantly. Proof of this is the case with Spider-man 2, peícula that until now had the record for number of rooms (603) and only got just over 4 million in its debut. Which caused a low yield of 7 000 euros / copy.

The code opens with nearly 150 screens the arachnid hero and twice Torrente 3, which always involves spending a lot more by the distributor, so the producers of the film or play them the original or will a tremendous blow that is sure to make ginger up to the next.

Sources: El Pais, El Mundo , Nielsen EDI, Sony Pictures

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Pixar Cars at the Grand Prix of Catalunya

After a long time no see special marketing it seems that distributors have been concerned for innovation to generate greater visibility and interesting materials for the publicity. And since those golden years which saw the Batmobile through the streets of major cities around the world, marketing departments are splitting the head to be noticed in increasingly interesting ways. Precisely

Buena Vista (Disney arm dealer and its subsidiaries in much of the world), has worked hard on that with the upcoming release of Pixar studies : Cars (2006). Which opens in the United States on 9 June and 7 July (San Fermin) in Spain.

Since last year, in launching The Incredibles (The Incredibles , 2004), we saw the first images of this film before Short funny sheep jumping ( Boundin ', 2003 ), with that fly happy that eventually impacted on the glass of one of the stars of the film.

For the Formula 1 Grand Prix of Catalunya in Montmelo, Pixar and Disney have associated their brand to the event with the presence of John Lasseter (director of Cars ) and Owen Wilson, actor has been the voice of the protagonist.

The photos, taken on Sunday just before the race (in which Alonso Schumacher won by a wide margin of nearly 20 seconds), highlights the two great figures of Renault and Ferrari have also participated in the dubbing of the film playing themselves.

In this way they have gotten the attention of more than 130,000 attending the event, besides national and international media who have covered the event.

Source: The Walt Disney Company Iberia SL

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Tom Cruise Mission Impossible and New York take

On May 3, Tom Cruise was the star again in a day unprecedented. The protagonist of Mission Impossible 3 (M: I: III, Mission Impossible 3, 2006) . Were commissioned to undertake an odyssey through (pun intended) air, land and sea, to make it clear to the public of New York and around the world, that his film was to be released next Friday (May 3).

The news was the opening theme of many news and entertainment programs. What led him to win a lot of coverage and notoriety, although not free, because an event like this is a great advertising investment (Mr. Cruise fees, licenses, insurance, transport hire and a long list of etc.).

Just to illustrate a bit the size of the event, the chronology of events was as follows:

• 2:30 PM Arrival in helicopter to North Cove and motorcycle output
• 3-5:00 pm Screening of M: I: III
• 5:00 PM trip speedboat
• 5:45 PM Departure sports car to the Apollo
  projection
• 8:00 PM private train
• 8:30 PM screening at the Ziegfeld

Today, a week later, the performance of the great advertising investment has paid off (2 million euros estimated only in Spain).

In the Iberian Peninsula, the film opened on 529 cinema screens, which is the biggest launch so far in 2006. But the film only managed in its first weekend just over 2.8 million euros (4,054 screens in U.S. and 47.7 million USD). Any failure when compared with the recent Ice Age 2 (Ice Age: The Meltdown, 2006), with 80 screens less reached the impressive figure of over 5.3 million euros in its first weekend (in the U.S. 3,963 screens and 68 million USD).

All this makes us come back to ask if the fault lies with the aftermath, why Ice Age triumphs?, If piracy is to blame, why Ice Age has made so much money? In short, personal capacity, rather blame it all on the great crisis of ideas that still attacking the film in all genres. The comedy is vulgar, the more violent action, drama, increasingly individualistic and increasingly improbable adventures.

Sources: www.batchgeocode.com , Nielsen EDI

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