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Ocean's Thirteen: Breaking a unique aesthetic

Ocean Boys have managed to take a minimalist design style, elegant and powerful that somehow matches the design of many of the posters of the seventies and even earlier in which technologies and high costs of the four colors would not allow such elaborate designs we're used to now.

Unfortunately, a few days ago was released teaser design of the third installment of this saga and has come to break with the previous aesthetic. For those who are not related to the term, the teaser takes its name from tease or "out" and are a piece of advertising, either graphical or audiovisual (a kind of microtrailer) allow planting suggestion on a future release with massive interest and recognized by the wider public by either:

• The prestige of the director and the genres that has positioned
• Be based on a bestseller (or a series, a book, a video game, cartoon , a comic)
• be a sequel or prequel to a successful film
• Be the first part of a campaign with huge investment and allowing use to go incóginta revealing clues about the content

The graphics tend to ignore the teaser block of credits that usually appear in the bottom of the posters but usually include the date or season premiere, the logos of the distributors and producers, as well as the artistic and technical talents that may be relevant.

Both the teaser and the Ocean's Eleven Ocean's Twelve (developed by Indika Entertainment and Press Advertising respectively) were caracerizado a very clean design, two colors, with the number on the floor in red and the silhouettes of the characters in black. All this in an environment illustrated by the release date and the names of ever greater share of stars.

However, for this third installment (developed by BE design) have been used to design more comical and less simple, with a more aggressive visual load on a red background and 13 in the middle centering visual axis. Although it is curious that now, after two deliveries and success that preceded it, is when they are in a marketing managers to show the faces of the actors caracerizados, now that film and its characters are already well positioned in the collective imagination. And not only that, but also break with a style that had worked so well in previous jobs.

Certainly, for those who are curious to know who the Thirteen, the third party to which is added to the group is neither more nor less than Al Pacino.