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Ocean's Thirteen: Breaking a unique aesthetic

Ocean Boys have managed to take a minimalist design style, elegant and powerful that somehow matches the design of many of the posters of the seventies and even earlier in which technologies and high costs of the four colors would not allow such elaborate designs we're used to now.

Unfortunately, a few days ago was released teaser design of the third installment of this saga and has come to break with the previous aesthetic. For those who are not related to the term, the teaser takes its name from tease or "out" and are a piece of advertising, either graphical or audiovisual (a kind of microtrailer) allow planting suggestion on a future release with massive interest and recognized by the wider public by either:

• The prestige of the director and the genres that has positioned
• Be based on a bestseller (or a series, a book, a video game, cartoon , a comic)
• be a sequel or prequel to a successful film
• Be the first part of a campaign with huge investment and allowing use to go incóginta revealing clues about the content

The graphics tend to ignore the teaser block of credits that usually appear in the bottom of the posters but usually include the date or season premiere, the logos of the distributors and producers, as well as the artistic and technical talents that may be relevant.

Both the teaser and the Ocean's Eleven Ocean's Twelve (developed by Indika Entertainment and Press Advertising respectively) were caracerizado a very clean design, two colors, with the number on the floor in red and the silhouettes of the characters in black. All this in an environment illustrated by the release date and the names of ever greater share of stars.

However, for this third installment (developed by BE design) have been used to design more comical and less simple, with a more aggressive visual load on a red background and 13 in the middle centering visual axis. Although it is curious that now, after two deliveries and success that preceded it, is when they are in a marketing managers to show the faces of the actors caracerizados, now that film and its characters are already well positioned in the collective imagination. And not only that, but also break with a style that had worked so well in previous jobs.

Certainly, for those who are curious to know who the Thirteen, the third party to which is added to the group is neither more nor less than Al Pacino.

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Youtube, Sci Fi and viral marketing Eureka

Well the big question aroused by the video of Carlos Blanco has come to an end ... It's all part of an elaborate viral marketing campaign began the new television channels Sci Fi , dedicated to the world of fantasy, imagination and the endless possibilities of universes parallel to ours. Precisely

's channel strategy is to bring science fiction to the world and try to stop seeing it as something alien and impossible, but something that is part of all and what we live every day, even if only our imagination.

Eureka, has been the product of channel character of this campaign. Will be released on December 20 and with this strategy try to get word of mouth of people with these pieces of Youtube these revolve around the figure of the boy-genius Martian Chronicles, Carlos Blanco.

The series, released in the U.S. in July, has had great success with its new concept based on the slogan: A small town, a big secret. And is that Eureka is proposing a village hidden for the rest of mortals, in which the U.S. government brought together the best scientists and researchers to work on military technologies. Coexist in this way Einstein, Edison, the Pasteur and now ... Carlos Blanco, in a place where no stop strange things happen.

precisely the lead character, Jack Carter, is a man who comes to town by mistake but then was hired to investigate the events that can put the world in danger at least once a week. Thus

and the concept that accompanies the series, Sci Fi has endeavored to explain the concept of the series and bring it by a character known for much of the English public. With this and a pinch of comedy invading viral parts, trying to put a dent in public opinion and Internet bloggers.

Comment Inposttitle:amortization

Where is Carlos Blanco?

This morning I have received a typical e-mail chain that takes you to the video on Youtube some strange character ... It was titled MESSAGE OF CARLOS WHITE. The truth is that at first I thought meet with the speech of a politician, but I was rather surprised to run into statements that child prodigy who appeared speaking of Egyptology at the late show canceled because of Telecinco Martian Chronicles.

The boy appears much greater, not only by his speech (which for 12 years and were expressed as a scholar-aged), but above all physically ... While you should not have more than 22 years.

on video, Carlos talks about a trip he wants to do to a secret location. All told how to videoblog. As a testament to his parents and fans, but with a final unresolved.

However, if something has been achieved is that we start Youtube suspicious of videos like this.

Did the guy has definitely lost your mind?, Does the guy really have a project in mind?, "Sarda again?, Is all part of an international conspiracy of the Nerds Nerd and their desire to seize power ... world?

See the video and judge for yourselves, because personally I did not know what to think ...