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Proof: Quite what Forrest Gump Crash and Oscar

"The risk big life is never taking one "... It is you promotional tag line Proof (Proof, 2006), starring Gwyneth Paltrow , Anthony Hopkins, Jake Gyllenhaal and Hope Davis, directed by John Madden (Oscar winner for Shakespeare in Love , 1998).

But the truth is that the creators of the film is not that they have risked a lot to make the graphic design of the film. And basically, its structure, color, style and even illustrations, reminiscent of the unique campaign Forrest Gump (1994) .

A blunder, no certainly use the image of a film so recognizable. To sample just a button on the detail of the park bench, you just keep missing Gwyneth and Jake nurse's uniform carrying a beige suit with Nike to remind the opening scene of the film 90.

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: Restarting the operating cycles

On Sunday we met the winners of the Academy of American cinema. Equivalent to: new and more benefits as: new and major campaigns.

The Oscar open a new holding period for films released in recent months old year and the first of the new. Are capable of generating such media noise, in most cases exceeds the effects of initial launch campaign of a film.

Sometimes, these awards are the theatrical re-release of films that have already been distributed on DVD. And most of the target that usually affects the presence of these awards is directly proportional to the largest consumers.

Crash , although with difficulty and in a few rooms have been released in Spain, Mexico and some Central and South America, began to sell on DVD in the United States on September 6, 2005. What made you lose some of the great benefits of being an Oscar-winning film.

However, the distributors ( Lionsgate Films ) of the film did not want to let loose the opportunity and have announced a new Director's Cut (cut head) for release on Home Video in the U.S. for 4 April. Although let me doubt that there are major differences between it and the current version, since being an independent film, the rights to choose the final version of the film are generally not subject to others (as happens in the movies from major studios .)

also Paul Haggis, screenwriter and director, also serves as producer of the film, which had probably been given creative freedom and would have liked to have most of the American directors. And unless the distributors had been able to put problems, the final cut (final cut) of the film should be done by Haggis.

All this does not mean that Lionsgate Films has hit on its strategy to higher profits now that the film can not retrain a large scale in the United Estdos.

Even Amazon, the DVD during the week of March 6 has been positioned as the second best selling product, down from Harry Potter to be released in this format on day 7. And the new edition scheduled and appears as the product is only 244 when pre-purchased.

is certainly an achievement for a film barely 6 million and half dollars that has raised nearly 10 times that amount in just the United States and that despite its distant release date to the Academy Awards has able to get the most precious prize.

(Source: Amazon.com, IMDB and Lionsgate Films )

If you want to know more about the campaign graphical Crash, click here (4/Jun/2005 article.)

Fernando

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The logo of Jurassic Park and Universal Pictures

audiovisual marketing becoming more surprising and is more full of curiosities. This is not talking about new forms of advertising or promorcionar movies, but sources in the marks and symbols that are surprising.
And, what do they have in Common Universal Pictures and Jurassic Park (Jurassic Park, 1993) in addition to the one produced and distributed to the other. Precisely

logo. The truth is that probably may be the only freaky that have asked, why Jurassic Park logo, which has become one of the symbols most important film of recent times, did not appear in the credits of the film leader ?

Today, Internet browsing and error, I found the answer, which had always been before our eyes: "The logo of Jurassic Park Universal and share exactly the same structure visual. "Therefore, if the two logos have appeared one after another on the screen, saturation, and the obvious visual similarity been disclosed immediately.

But the origin is not alone in this, but the two logos were designed by the same company Black Box Kelvin design company located in Culver City, California and was responsible for bringing the graphic image of many of the films of Steven Spielberg in 1990's. In particular, all the graphic image Jurassic Park was planned by the designer Tom Martin, a partner in the company.

This does not mean that Kelvin Black Box "create" the Universal logo, but it appeared that structure for the first time in the decade of 1920 and the design firm was responsible for the makeover that took place in 1990 (to celebrate 75 years of study), not the current (renewed in 1997 and first appeared curiously with "The Lost World [The Lost World]).

(Source: own imagination and Wikipedia )

Fernando