After more than two months away, I have no more than an apology for all this time I missed to comment some of the campaigns most spectacular of which we have witnessed in the history of cinema. And this is especially not in relation to media saturation (because heavy investment in the summer period there always are), but the multitude of special actions that have emerged during this time.
One of the most special returns go hand in hand, as expected, Pirates of the Caribbean: Dead Man's Chest (Pirates of the Caribbean: Dead Man's Chest, 2006). With the occasion of the opening, in addition to the already spectacular actions that had been developing for over a year, has tapped a media that has gained notoriety in recent months: Google Earth.
This tool of Big Brother (Google) that actually was developed by Keyhole, Inc. and later purchased by Google in October 2004 and began to take its first steps online in the summer of 2005.
The reality is that this impressive platform went from being the STIO to see the roof of your house to become an indispensable tool to find physically in the world to companies and businesses found in the search.
Now just enter an address and the city so that Google will automatically provide an accurate map of its position in the street, neighborhood, city, country or the globe.
is why Disney has used the platform to create a virtual island in the middle of the Caribbean. This is the first time that you create a fictional location in the tool, which not only provides entertainment for a long time searching, but in it you can find photos, trailers and even samples of the original soundtrack of the film.
Although the idea is very good and original, the reality is that they have somewhat complicated user access. Besides having to have installed the Google Earth software must go to http://www.discoverpirateisland.com/ page and download a software capable of generating the virtual island within another program. In short, if you thought what to look for the Volvo car had also been hidden because of the movie, this is part of the same. So what are limiting the action to true enthusiasts of the series.
Yet, this no longer experimental action and are confident that is the beginning to use Google Earth as a marketing tool for individuals, companies or governments. Fernando
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